About CoachUp

CoachUp is a service that connects athletes with private coaches. We believe that private coaching is the secret to reaching the next level in sports + life. Our vision is to help kids change the trajectory of their lives through sports.

The CoachUp Ambassador Program is directly affiliated with CoachUp Cares, the philanthropic division of CoachUp that focuses on supporting charitable causes and efforts. CoachUp Cares is committed to giving back to its communities at both the local and national level, across a variety of formats. CoachUp Ambassadors are elite professional athletes who share CoachUp’s vision for helping kids change the trajectory of their lives through sports.


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CoachUp launched the Ambassador Program in September 2013 by announcing Matt Besler, current pro soccer player in Kansas City and US Men's National Team player, as its inaugural CoachUp Ambassador.

Partnering with CoachUp, Matt auctioned off a private coaching session with 100% of the proceeds going to the charity of his choice, the Child Protection Center located in Kansas City, Missouri. Thirteen-year-old Annie scored the session and with her parents, they drove 6 hours from Norman, OK to Kansas City to train exclusively with Matt.

Learn more about their coaching session together and watch Matt and Annie's coaching video : http://blog.coachup.com/2013/09/05/coachup-ambassador-program-with-matt-besler/
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